Our Story


Hey there! I’m Baylee Westcott and I’d first like to say thank you so much for being here. Before we were Jaded, I was just a little girl with a big dream. I wanted more than anything to grow up and open my own shop. An upbeat place where women of all ages could go to express themselves, making them feel confident, and encouraged. Everyone deserves to feel beautiful no matter what shape, size or budget.

Fast forward 5 years, and at 20 years old, I can finally say we’ve made that happen! With us, you are not just a number. I can promise you that my team and I want to help you discover your style through a real client-focused shopping environment and experience. Every bit of support we’ve received has truly meant the world to me, and I can’t thank you enough. It’s my goal to grow Jaded into something so much more than a clothing store, and without you, none of this would be possible.

Whether you are a first time customer, long term, or just browsing, I am so glad you are here. Being able to serve each and every one of you truly makes this worthwhile.

With all love,